06 PRACTICES
Six practices. One standard.
We deliberately keep a narrow menu. Each practice below is something we've engineered to production and can quote with a fixed scope. If it's not here, we'll tell you honestly — and point you to someone who does it well.
Conversational AI & Commerce
WhatsApp and multi-channel assistants engineered to sell, support, and recover carts — in native Arabic and English. Not a scripted flowchart; a system that understands intent, respects dialect, and hands off to a human when it should.
- WhatsApp Business API, Instagram DM, and web-widget deployment
- Product-catalog sync with Shopify, WooCommerce, and custom stores
- Abandoned-cart recovery, order tracking, and post-purchase support
- Human-handoff rules, escalation paths, and full conversation logging
AI Integration & Automation
The highest-ROI AI is often invisible — it lives inside the tools your team already uses. We wire intelligence into your CRM, ERP, help desk, and back office so repetitive work simply stops arriving in someone's inbox.
- Bespoke API and webhook integrations across your stack
- Document processing: extraction, classification, and routing
- Internal copilots and tools built on your operational data
- Orchestration with n8n, Zapier, or custom job runners
Custom Model Development
When off-the-shelf models aren't accurate, fast, or private enough, we build. Retrieval-augmented generation over your knowledge, fine-tuned models on your data, and evaluation harnesses so you can trust the numbers — not just the demo.
- RAG pipelines with hybrid search and grounded citations
- Fine-tuning and distillation for accuracy, latency, and cost
- Evaluation suites, guardrails, and regression testing
- Private and on-tenant deployment for regulated data
AI Strategy & Advisory
Before anyone writes code, the real question is where AI actually pays for itself. We run a structured discovery, rank opportunities by impact and feasibility, and hand you a roadmap with honest ROI math — including the projects you should not do yet.
- Opportunity mapping across your workflows and P&L
- Technical feasibility and data-readiness assessment
- Prioritized, costed roadmap with ROI modeling
- Build-vs-buy guidance and vendor-neutral recommendations
Marketing & Content AI
Generic AI copy is easy to spot and easy to ignore. We build brand-voice systems trained on your best work, so output sounds like you at scale — with a human editor still holding the final pen.
- Brand-voice models grounded in your style and guidelines
- Campaign and variant generation with human-in-the-loop review
- Content-operations pipelines: brief → draft → approve → publish
- Bilingual (Arabic/English) content at consistent quality
Data Analytics & Intelligence
Your data already knows what's about to break and what's about to sell. We build the dashboards, forecasts, and anomaly alerts that turn that signal into decisions people actually make on time.
- Real-time operational dashboards on your live data
- Demand, churn, and revenue forecasting models
- Anomaly detection with alerting to the right people
- Clean data pipelines and a single source of truth
Bring the problem. We'll map the fix.
You don't need to know which service you need. Book a free 30–45-minute consultation and we'll figure out the highest-leverage move together — with a written brief to keep.